STRATEGIC
DESIGNER

multi-method
RESEARCH
SERVICE
design
co-design
FACILITATION
project
MANAGEMENT
design for
SUSTAINABILITY
design for
SOCIAL IMPACT
SERVICE
design
user
RESEARCH
FOR SOCIAL
CHANGE

I am a service designer, researcher and project manager working for social & regenerative change
I help organisations by managing projects, conducting research, facilitating participatory processes and developing strategies for regenerative and social transformation.
I believe that real social and planetary change can
only be achieved through a systemic, participatory, and planet-centered approach, co-creating futures that positively impact communities, the environment and organisations by considering decolonial, holistic and collaborative perspectives.
My approach
Systemic thinking
Everything is interconnected and co-exist
Systemic-thinking approach that considers the whole ecosystem
of a project. From people to their relationships with society, the environment, more-than-human stakeholders, organisations,
local communities and diverse cultural realities.
Design not for, but with people
Co-design
Participatory approach that believes that value comes from
enabling real co-creation. Shifting the relationship between the project moderator versus people impacted by involving, sharing power and bringing to the process people who the project is about.
Every new or existing solution and organisation have a planetary impact. Recognising and considering it inside a project is the first step to mitigate negative environmental and social impact and to potentially create regenerative solutions for people and the planet.
Human Planet-centric approach
Going beyond individual human needs
There's no innovation without value creation
Value-driven
Being innovative means creating value to people-organisations-planet. Value creation means meeting needs and offering useful and propositional solutions for the whole project ecosystem.
Selected Projects
Co-design
GIRLS LEADERSHIP
PLAN International Brazil - NGO
Developing new services for the NGO to
increase donations and to improve donor
and beneficiary experiences.
Design for social impact
Livework
Co-design for public space
CO-DESIGNING BIXIGA PARK WITH LOCAL COMMUNITY
Estúdio Aberto + IAB-SP
+ São Paulo City Council
Defining local community guidelines to orient Bixiga Municipal Park's project, based on a participatory and territory-oriented approach.
Participatory
Public Sector
Digital Strategy
Livework
Service Design
DIGITAL TRANSFORMATION STRATEGY
Health insurance company | Health sector
Defining an innovation strategy to reposition the company in Brazil's health insurance market.
My thoughts
Some thoughts and learnings about conferences
I joined as attendee and speaker. Being part of vibrant discussions and collaborating with the community is where I thrive. Let's connect!
service design
atendee learnings
nuggets
design research
research ops
Some of my clients












I had the opportunity of working in-house and as a consultant with different organisations, from global companies to NGOs, B-corps, public institutions and startups from different market sectors across South America and Northern Europe.


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